| UGGS |

· Introduction to UGG Boots

· What are UGG Boots?

UGG boots, or simply UGGs, are a general name given to a type of sheepskin boot popular in Australia and New Zealand. This warm, fun and cheap footwear has been adopted by social groups such as the Bogans, Westies and Bevans as acceptable in public. Although they might look strange at first glance, funny at second glance and cool at the third, most other Australians only wear UGG boots around the house, or at short visits or parties.

· What Does UGG Stand For?

UGG, unlike what most people think, is not an acronym of some sort. The term of “UGG” comes from the way these comfy boots “hug” your feet. Others say that the term is Australian slang for “ugly”, because these boots are considered unfashionable in some design circles.

A problem recently arose within the Australian Department of Foreign Affairs and Trade regarding the term “UGG”, when boot manufacturers expressed their concern over actions taken by the owner of the trademark UGG: UGG Holdings Inc. Discussions fired up regarding the possibility of the word “UGG” to be used as trademarks or as generic terms.

· What Is the History Behind UGG Boots?

Australian sheepskin UGG boots have a long tradition and history in Australia and New Zealand. For over 200 years ago, Australians call these boots “UGGs” or “UGHs”. Although Australians were keen on these boots for a long time, the UGG mania only started in the seventies, when groups of Australian surfers from Brisbane, Perth and other cities from Australia started searching for better waves across the World and stirred a new fashion in North America when local surfers noticed their boots. How come a surfer that spends most of his time on a hot beach needs a sheepskin boot you ask? Simple. When surfers came out of the cold ocean, they needed some kind of footwear to keep their feet warm. Thus UGG boots became really popular among surfers.

· What Are the Most Famous UGG Brands?

Two companies that have long been at the top of the UGG brands list are UGG® Australia and America’s UGG Holdings Inc. Other important UGG brands are Jumbo UGG Boots, Rousabout Boots, Just Merino Sheepskin or the Celtic Sheepskin Company. However when searching for UGG boots, a lot of people don’t look at the brand but rather care more about the quality of the boot and the material. The best boots and the most sought-after are those made from 100% Australian Merino Sheepskin.